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Welcome! ~ Karibu!

At, we are passionate about connecting to our African roots through unique, authentic designs that reflect the beauty and richness of our culture. 

We believe in celebrating our heritage with pride and style. Our selection of handcrafted items and apparel draws its inspiration from the vibrant colors, patterns, and textures found throughout Africa. 

With every purchase, you’re not only expressing yourself with an iconic look that celebrates our African heritage, you’re also helping to support small businesses across the continent and programs for children in Congo, Liberia, Senegal, Uganda, and Zambia. 

Join us in our mission to honor our roots, celebrate our heritage and show the world what it means express your style.

Our Grannyism Collection is a tribute to Mama.  

Always missed, never forgotten.

Mama loved to us tell stories that were peppered with words of wisdom, funny sayings, and commentary. Our niece coined them Grannyisms.

We love sharing Grannyisms. Hope you do too!

Shop our #1 Best Selling Grannyism Collection

And incredible African dashikis, earrings, necklaces, artwork, home decor more!

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Happy Clients

Britney H.

One of my favorite pieces! This is two skirts in one; both are very comfortable and of great quality!

  • 24/7 availability
  • Black-owned
  • Female-owned
  • Handcrafted
  • Debit & credit cards accepted
  • Cultural connection boutique
  • Roots-inspired clothing
  • African pride apparel
  • Honoring our roots
  • Pride, style, and purpose
  • Debit & Credit Cards accepted

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